Golden ChickA fast-food restaurant based in Texas that’s known throughout the region for their famous chicken tenders, Golden Chick is not afraid of taking risks. They’re keen to try new test products and enjoy leaning into the unique personality of each of these products in their point of purchase materials. For these promotions, I have worked on concepts and executions across a variety of mediums, including point of purchase kits, out of home boards, TV, employee apparel, as well as assisting at video and photoshoots.
My team and I have been awarded several Davey, Telly, Muse, and Marcom awards for our work over the past two years.
“Man on the Street” Campaign
The tagline “One Taste and You’re Golden” says it all. In this campaign, Golden Chick takes their food to the streets to encourage consumers who have not heard of the brand before to try their first bite.
Food Photography
I frequently collaborate with our team to ensure that Golden Chick’s new products are photographed in an interesting, inviting way that helps capture their taste profile.
Photographer: Greg Milano
Point of Purchase Kits & Out of Home
Each product Golden Chick produces plays on exciting and bold flavors. The designs for each kit aid in highlighting those unique tastes in a way that feels exciting and eye-catching. Striking, playful, and sometimes humorous out of home boards help establish Golden Chick as a great Texas road trip destination.
AD: Carolyn Crane
CW: Kristin Fenchak, Ricardo Viloria
ACD: Eric Brule
CD/CW: Kim Smith
ECD: Tina Tackett
ACCOUNT: Julia Proctor, Carolina Bond, Stephanie Miller, Christiana Savo
The Loomis Agency, 2021-2024.