The LOOMIS AgencyIn recent years, LOOMIS has undergone a brand evolution that includes an updated brand standards guide, as well as the creation and implementation of an new social media look and strategy.
Social Media Update
LOOMIS’s new color palette and design style was executed in social posts across Instagram, LinkedIn, and Facebook.
TikTok
We launched the LOOMIS TikTok page as a way to showcase company culture and give viewers a look into a day in the life at an ad agency.
Instagram Reels
Cross-posting our TikToks to Reels, we shared our agency with new viewers. By taking part in popular trends, we even had a video go viral with 288k views, sparking conversation from the ad community.
Brand Standards
A new brand standards book was created with a simplified logo, updated brand colors, typography, and imagery usage guidelines.
AD: Carolyn Crane
CW: Kristin Fenchak, Ricardo Viloria
AD & Illustration: Meghan Jones
ACD: Eric Brule
CD/CW: Kim Smith
ECD: Tina Tackett
The Loomis Agency, 2021-2023.