Everyone knows that when they see a headline beginning with the phrase “Florida Man,” they’re in for a good story. The Florida Man has become a meme in recent years with real headlines going viral on social media, including “Florida Man Beats ATM, Says It Gave Him Too Much Cash” and “Florida Man Arrested for Tossing Gator Into a Wendy’s.” We decided to turn this trend on its head, leveraging its humorous popularity to promote Florida tourism.

Nearly all images used in this campaign were created through Midjourney (AI image generation software).